Alex Bowman 2026 Ally Rebrand 1:64 Diecast

Ally Financial's "Life Today" brand platform, unveiled in May 2026, anchors the No. 48 Hendrick Motorsports Chevrolet Camaro ZL1 for the second half of the 2026 NASCAR Cup Series season. The rebrand repositions Ally around the intersection of money and everyday life, extending a full-season partnership with Alex Bowman that began in 2021 and runs through 2028. This officially licensed Lionel Racing diecast replicates the No. 48 Ally Rebrand scheme as it appeared on track in 2026.

Car Specs

• Driver: Alex Bowman
• Team: Hendrick Motorsports
• Manufacturer: Chevrolet
• Car: Chevrolet Camaro ZL1
• Sponsor: Ally
• Series: Cup Series
• Year: 2026
• Scale: 1:64

Available in multiple body types and finishes — see options above. New to NASCAR diecast variants? Read our guide to types and finishes.

Pre-orders ship when produced (typically 6-9 months from announcement). How pre-orders work.

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